The Science of Pitch Decks: What Really Hooks Investors
Investors are becoming increasingly picky with their time, spending 24% less time on pitch decks in 2022 compared to 2021. With an average of just three minutes to make a lasting impression, it's crucial that your pitch deck stands out. But what makes a pitch deck successful? The research team at The Pitch Deck Agency have the answers.
The biggest trend in pitch deck viewing is that investors are spending less time on slides overall, but where they're spending their time is shifting. "Investors are giving less attention to the product and business model sections, especially for companies at the early stages," explains Napp Da, Operations Director for The Pitch Deck Agency. "But that doesn't mean they're not paying attention, they're just doing it more quickly. Founders need to think deeply about their business but communicate it briefly."
So, where should you focus your efforts? The key is in the "why" - the purpose of a startup slide. Investors want to see if a company has a reason to exist before delving deeper into the deck, and how well that purpose is communicated. Can founders convey a vision and specificity about what their company does in a compelling way? If so, they've hooked the investor's attention.
But it's not just about the pitch deck - the timeline for fundraising is also speeding up. This year, 25% of startups raised funds in less than six weeks, with 58% raising in less than 12 weeks. So not only do you need a stand-out pitch deck, but you need to move fast.
Remember, a pitch deck is not just a summary of your business, it's a story. And like any good story, it should be compelling, easy to understand and leave a lasting impression. Take the time to craft a pitch deck that tells your story in the most effective way possible and you'll be on your way to securing that funding.
